Privacy Policy

Effective Date: April 13, 2026
Last Updated: April 13, 2026

The Shea Law Firm (“we,” “us,” or “our”) operates this website at shealawfirmtx.com. This Privacy Policy explains what information we collect when you visit our site, how we use it, and your rights regarding that information.

This website is intended exclusively for residents of Texas. We do not solicit or knowingly engage with individuals outside the state of Texas.

1. Information We Collect

A. Information You Provide Directly

When you fill out a contact form, request a consultation, or call our office, you may provide:

  • Your name
  • Phone number
  • Email address
  • Information about your legal situation

This information is used solely to respond to your inquiry and to evaluate whether we can assist you. Submitting a contact form does not create an attorney-client relationship.

B. Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and tracking technologies, including:

  • IP address (anonymized where applicable)
  • Browser type and version
  • Device type (desktop, tablet, mobile)
  • Operating system
  • Referring URL (how you found our site)
  • Pages visited, time on page, and navigation path
  • Click behavior and form interactions
  • Approximate geographic location (city/region level)
  • Session duration and engagement metrics

2. Tracking Technologies We Use

A. Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy tracking scripts on this website. GTM itself does not collect personal data, but it activates the tracking tools described below. Our GTM container ID is GTM-59JMMJX8.

B. Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our website. GA4 collects and processes data including:

  • Page views, events, and user interactions
  • Session data, traffic source, and referral information
  • Device and browser characteristics
  • Form submission events
  • Phone click-to-call events
  • Scroll depth and engagement time
  • Conversion events tied to specific user actions

Google Signals

We have enabled Google Signals in our GA4 property. Google Signals allows Google to associate website visit data with Google accounts of signed-in users who have turned on Ads Personalization. When enabled, this feature permits:

  • Cross-device reporting: Google may link your activity on our site across multiple devices you use while signed in to a Google account.
  • Demographic and interest reporting: We may see aggregate (non-personally-identifiable) data about age, gender, and general interests of our site visitors.
  • Remarketing audiences: Google may use your visit data to serve you ads related to our services on other Google platforms, including Google Search, YouTube, and the Google Display Network.

Google Signals data is governed by Google’s own privacy policy and is subject to the personalization settings in your Google account. You can manage or opt out of Google’s Ads Personalization at any time at adssettings.google.com.

GA4 Data Retention

Event-level data collected through GA4 is retained according to our GA4 configuration settings. Aggregated reporting data may be retained longer. You can learn more about GA4 data retention at support.google.com/analytics.

Additional GA4 Features We May Use

Depending on our current configuration, GA4 features active on this site may include:

  • Enhanced Measurement (automatic tracking of scroll, outbound clicks, site search, video engagement, and file downloads)
  • Audience definitions for remarketing
  • Conversion tracking for form submissions and phone calls
  • User-ID feature (if applicable, for cross-session user tracking after login or form submission)
  • Predictive metrics (if enabled by Google)

C. Google Ads (Google Ads Conversion Tracking)

We use Google Ads to run paid advertising campaigns. Google Ads places cookies on your device when you arrive at our website through one of our ads. These cookies allow us to:

  • Track which ads led to form submissions or phone calls
  • Measure cost per lead and return on ad spend
  • Optimize bidding strategies based on conversion data
  • Build remarketing audiences to re-engage past visitors

Google Ads conversion tracking may fire when you submit a contact form, call our office using a tracked phone number, or reach our thank-you confirmation page. This data is used only to improve advertising efficiency and is not shared with third parties outside of Google’s advertising platform.

Remarketing / Retargeting

We may serve retargeted ads to prior website visitors using Google’s remarketing features. If you have previously visited shealawfirmtx.com, Google may show you ads for our services as you browse other websites or use Google products. You can opt out of remarketing by visiting Google’s Ad Settings or by using the Network Advertising Initiative opt-out page.

D. Microsoft Clarity

We use Microsoft Clarity to capture behavioral analytics including heatmaps, session recordings, and click maps. Clarity records how visitors interact with our pages to help us identify usability issues and improve the site experience. Clarity does not capture personally identifiable information from form fields. Microsoft’s data use is governed by the Microsoft Privacy Statement.

E. CallRail (Phone Call Tracking)

We use CallRail to track the source of inbound phone calls. When you call a tracked number displayed on our website, CallRail may record the call (where permitted by law), capture the originating phone number, and attribute the call to the marketing source (e.g., Google Ads, organic search, direct). Texas is a one-party consent state for call recording. Calls may be recorded for quality assurance and legal intake purposes. CallRail’s privacy practices are available at callrail.com/privacy.

F. Meta Pixel (Facebook / Instagram Ads)

We use the Meta Pixel to track actions taken on our website by visitors who came from our Meta (Facebook and Instagram) advertising campaigns. The Meta Pixel may collect:

  • Page views and traffic source data
  • Form submission events
  • Standard events (e.g., Lead, Contact) triggered by user actions

This data is used to measure ad performance, build Custom Audiences, and improve ad targeting on Meta platforms. We do not share personal legal inquiry information with Meta. Meta’s data practices are governed by Meta’s Privacy Policy. You can manage your Meta ad preferences at facebook.com/adpreferences.

3. Cookies

Our website uses cookies — small text files stored on your device — to enable tracking and analytics. The categories of cookies we use include:

  • Strictly Necessary Cookies: Required for basic site functionality. These cannot be disabled.
  • Analytics Cookies: Used by Google Analytics and Microsoft Clarity to understand visitor behavior.
  • Advertising Cookies: Used by Google Ads, Meta Pixel, and CallRail to measure and optimize ad campaigns.
  • Functional Cookies: Used by our booking and form tools (FluentForms, FluentBooking) to remember your session state.

Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may affect the functionality of parts of this website.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiry or schedule a consultation
  • To determine whether we can represent you
  • To improve our website content, layout, and user experience
  • To measure the performance of our advertising campaigns
  • To retarget past visitors with relevant ads on Google and Meta platforms
  • To analyze visitor behavior and optimize conversion rates
  • To comply with applicable law and professional ethics rules

5. How We Share Your Information

We do not sell your personal information. We do not share your information with third parties except in these limited circumstances:

  • Service Providers: We share data with vendors who help operate this website and our marketing systems (Google, Meta, Microsoft, CallRail, Pipedrive). These vendors are contractually prohibited from using your data for their own purposes beyond what is disclosed here.
  • Legal Requirements: We may disclose information when required by law, court order, or regulatory authority.
  • Professional Obligations: As a licensed Texas attorney, we are bound by the Texas Disciplinary Rules of Professional Conduct. Information shared during an initial inquiry is treated with confidentiality consistent with those rules.

6. Attorney-Client Privilege and Confidentiality

Submitting a contact form, requesting a callback, or calling our office does not establish an attorney-client relationship. Information you share prior to a formal engagement is still treated with reasonable confidentiality. However, you should not submit highly sensitive legal information through web forms until a formal engagement has been established.

7. Data Retention

Form submission data is retained in our CRM (Pipedrive) for as long as the lead is active or a client relationship exists, or as required by Texas recordkeeping standards for legal practices. Analytics data retention follows the settings configured within each respective platform (Google Analytics, Microsoft Clarity, CallRail).

8. Your Choices and Opt-Out Rights

While this site does not solicit visitors outside Texas, we respect the ability of all users to make choices about their data:

9. Children’s Privacy

This website is not directed to individuals under the age of 18. We do not knowingly collect information from minors. If you believe a minor has submitted information through this site, please contact us so we can remove it.

10. Security

We take reasonable administrative and technical steps to protect information submitted through this website. This includes SSL encryption, restricted access to CRM data, and use of reputable third-party platforms with their own security standards. No transmission over the internet is 100% secure, and we cannot guarantee the security of information transmitted to or from this site.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any external site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. Continued use of the website after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

The Shea Law Firm
Serving clients throughout Texas
Phone: (832) 856-4526
Email: contact@shealawfirmtx.com
Website: shealawfirmtx.com